Insurance Agency Names are Subject to Regulatory Restrictions
The Florida Department of Financial Services reminds agents that it may disapprove the name of any agency (whether the agency’s actual name or a fictitious name) if the name violates certain guidelines. An agency name cannot:
◦ mislead the public in any respect;
◦ interfere with or be too similar to another name already being used by another agency or insurance company;
◦ state or imply the agency is an insurer, motor club, hospital service plan, state or federal agency, charitable organization, or entity that primarily provides advice and counsel rather than selling or soliciting insurance, or is entitled to engage in insurance activities not permitted under the license held.
According to DFS, the word “state” or “states” in the name of an agency is not expressly prohibited because the word does not, by itself, imply that the agency is a state entity.