News & Updates


Gov. Charlie Crist Promotes Awareness Of Life Insurance

Published: Sunday, September 27, 2009 at 5:06 a.m.
Last Modified: Sunday, September 27, 2009 at 5:50 a.m.

Gov. Charlie Crist has certainly not seen eye-to-eye with many stakeholders in the Florida insurance industry, and at times their disagreements have become quite heated. So it probably bears notice when the two sides come together on an issue in the interest of Floridians. This was the case recently as Gov. Crist proclaimed September as Life Insurance Awareness Month (LIAM).

In his proclamation Gov. Crist noted that a vast majority of Americans have some form of life insurance to safeguard their family’s financial security and provide relief in the event of tragedy. However, he also noted that nearly 68 million adult Americans have no life insurance protection or have less coverage than experts recommend. Additionally, the industry holds $5 trillion in assets, much of which is invested in many segments of the economy and billions is invested here in Florida. The industry paid out more than $58 billion to beneficiaries in 2007.

The fact is, each year a significant number of Americans (550,000) die prematurely. In fact, the chances a 25-year-old male will die before reaching the retirement age of 65 is nearly 1 in 5; for a female, the odds are 1 in 9.

When a premature death occurs, insufficient life insurance coverage on the part of the insured results in 75 percent of surviving family members having to take measures to meet financial obligations, such as work additional jobs or longer hours, borrow money, withdraw money from savings and investment accounts, and, in too many cases, move to smaller, less expensive housing.

Effective life insurance can be bought for relative pennies on the dollar. While there is a wide array of coverage choices to fit virtually anyone’s individual needs, there are also many experienced advisors and agents to explain these choices and to offer guidance. It is never too soon to investigate these options, and we thank Gov. Crist for shining a light on this important issue.

Bob Lotane

Communications and Political Affairs Director

National Association of Insurance and Financial Advisors – Florida