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Data privacy measure emerges from contentious first hearing

Legislation to strengthen consumer data privacy in Florida is moving again in the Legislature as lawmakers and businesses look to settle the differences that torpedoed the bill last year.

The proposal (SB 1864/HB 9) would give consumers the right to determine what information has been collected, delete or correct the data, and opt-out of the sale or sharing of that personal information. But the version filed by Sarasota Republican Rep. Fiona McFarland, which the House Commerce Committee approved unanimously on Thursday, has drawn resistance from business interests who fear complying with the measure will be financially crippling.